I.G. THE PR VOICE

By now everybody i s aware of what Loadshedding i s as it is one of the crises facing our country, but did you know that Public Relations Professionals can play an important role in managing the expectations of the affected people and the way they view loadshedding . The question is how? Well to answer that question continue reading this blog as I will further discuss the opportunities, challenges as well as recommendations for the strategic use of social media.   Let me start by unpacking challenges for public relations professionals in this situation. Loadshedding causes a lot of anger to the affected public as it also impacts their business so they might blame Eskom who is the service provider, for any inconvenience leading to people having negative perception about the brand. Misinformation and fake news spread very fast on social media, leading to further confusion which makes it a little bit hard for Public Relation Professionals to control the situation.     Now you m

To those who do not know what the cancel culture is or what it is about, cancel culture simply refers to the practice of boycotting people or organizations that have made offensive action or acted in a manner that is unacceptable. This has cau sed a lot of debate and disagreement in recent years and presented both opportunities and challenges for Public Relations Practitioners who have the responsibility to manage the reputation of these companies or clients.   As I have already mentioned that it has presented both opportunities and challenges. One of the opportunities of cancel culture is that it has a has given a chance to public relations professionals to showcase their skills and take a stance on issues that affect many people. By agreeing that what your organization or client did was wrong or inappropriate this could show the public that you are socially responsible and ethical and that could help to gain public trust. On the other hand, the Cancel Culture could damage the